START@KEW 2011, helping you with those simple steps to sustainable living

Start@Kew, a five day interactive eco-extravaganza of entertainment and simple ideas, staged in the historic Kew Gardens.

25 – 29 AUGUST 2011 – KEW GARDENS

Start@Kew, a five day interactive eco-extravaganza of entertainment and simple ideas will be staged in the historic Kew Gardens from 25-29 August from 9:30am-6:30pm daily. This unique event has been created by Start, an initiative by HRH The Prince of Wales to help people take simple steps for sustainable living. Start@Kew will be located on a magnificent site between Kew Palace and the Kew Orangery and will feature the re-use of a wooden walkway installed at Clarence House for Start Day that will then be donated to a London school. A five-day kids’ Knit-a-Thon will teach new skills and make blankets that will benefit disadvantaged and at risk children.

Start@Kew will feature 20 stands by leading trusted partners such as M&S, B&Q and Virgin Money and eco entrepreneurs. The performance space will have a daily programme of talks, music, 2-way debates, short plays and workshops to entertain and engage people in simple steps to Do More With Less. The Start@Kew eco-extravaganza highlights include expert advice and food growing tips from Blue Peter Gardener Chris Collins and other gardening experts from Kew Garden, fashion shows, practical skills workshops, reading circles, proven technology and an eco marketplace.

The imaginative and inspiring content for Start@Kew will focus on five simple steps:

* Start Loving What Lasts
* Start Sharing & Re-using
* Start Doing It Yourself
* Start Streamlining
* Start Buying Responsibly

Joey Tabone, Start Chief Executive said, “Start@Kew will be an amazing experience for all the family. I couldn’t think of a better place to chill out in London, surrounded by the magnificence of Kew and we are absolutely thrilled to bring Start to the Royal Botanic Gardens for the first time. We promise to visually delight, and inspire the young and the young at heart and if everyone just takes away one simple step they feel excited to try for themselves, then Start@Kew will have made a difference.”

Walkway and International Nature Photo Exhibition by AHAE Press. A specially created and sustainably-sourced wooden walkway which recently debuted in Clarence House Garden (the London residence of TRH The Prince of Wales and The Duchess of Cornwall) for Start Day, will be relocated at Kew to enable visitors to enter the Start@Kew exhibition area through Kew’s magnificent rose-beds. After the Kew event, the walkway will be given a permanent home at The Charter School in Southwark, London to establish their wildlife and sustainability project. During Start@Kew, the walkway will lead the public through an exhibition of photos by Korean naturalist and keen conservationist AHAE. The simplicity, beauty and the boundless vitality of nature have been captured in these photos and illustrate how we can all take inspiration from nature on how to live more sustainably.

Cool It Schools, the social enterprise to encourage kids to look at environmental issues through creativity, will launch a kid’s Knit-a-Thon at Start@Kew. Using recycled and unused wool, kids will learn to knit small squares that will join together as a blanket. The blanket will then be presented to The Kids Company, an organisation dedicated to providing security and help for underprivileged and at risk children.

Kew’s Royal Botanic Gardens experts will be giving advice and tips on how to grow your own food, what to plant and when, as well as recycling old newspapers into flowerpots, plus an insight into how the explorers of the past are linked to Kew’s current scientists. The growing theme will be continued for kids with advice from Blue Peter gardener Chris Collins and The Secret Seed Society, a children’s book series designed to engage young children with growing, cooking and eating their own food from seed to the table.

Thrifty Couture will demonstrate how to upcycle clothes and four fashion shows will display their Autumn / Winter Collection. The Thrifty Couture Collection will be available to buy on-site. The performance area will also stage entertainment in the form of music and the short play Buzz – The Story of a Glory Bee, highlighting the importance of bees in nature, plus interactive 2-way engaging talks and debates including the experiences of a ‘Green Traveller’ with Richard Hammond, ‘Being Green, Feeling Happier’ with Professor Matthew Mellen, ‘Upsourcing Talk – Clothes and Furniture’ by Make It and Mend It, ‘Guerrilla Gardening’ and ‘The Great Refurb Debate’ with Russell Smith and Simon McWhirter.

Kew Gardens opens daily at 9:30am.

Tickets are priced: £13.90 for adults, £11.90 concessions, and children go free.

Ticket price includes entry to the Start@Kew exhibit area.

Tickets are available from www2.seetickets.com/kew

Start@Kew

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